I once spent more minutes than was reasonable looking for someone’s email address. I checked their website, scanned their LinkedIn, searched their name with every Google operator combo I could think of, and eventually found myself scrolling through photos of a conference they’d attended and zooming in on the conference badge to see if their social handle was hiding in plain sight. It was not.  There are infinitely better ways to get the job done—and none of them involve pretending you’re in an e


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