Curtis Key has been building automation for about 20 years, first with basic code and scripts, then in Salesforce at a real estate brokerage that grew from 8 to 105 agents. But when hiring became the brokerage’s hardest problem, he founded Blue Castle Agency, a recruitment firm exclusively for real estate and property management. Curtis keeps one idea in front of the team: the best candidates aren’t looking. They’re already employed, and a recruiter has to find them and earn a conversation. Most


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