How a three-person hiring startup built its go-to-market engine before the rush

Chris Fairley founded the hiring platform Vetano in early 2025. After a particularly challenging job-hunting experience, Chris found that a strong resume was no longer enough. Resumes get about seven seconds of attention, according to Ladders’ eye-tracking research. With AI now screening many of them, one formatting slip ends the read. If a candidate could show their skills on video instead, Chris thought, the whole process might work differently. Vetano replaces the resume with ID-verified skil