Inline Formulas: Instantly transform data exactly where you need it

You’re building a Zap. A lead comes in through a form and needs to go to your CRM. The email has extra spaces. The name is in all caps. A phone number is buried in a text block. The data needs to be cleaned before it hits your CRM. The question is: where should that transformation live? Until now, the answer was usually to add a Formatter step. Formatter is powerful—great for complex transformations and advanced logic. But for quick, in-field adjustments, adding a full step can be more than you