There’s No Perfect Time — So Why Do We Pretend There Is?

Recently, a London recruiter reached out to me.

Because of the time difference, scheduling one simple call turned into multiple back-and-forth emails:

“Does this time work?”
“What about tomorrow?”
“Oh, that’s too early here.”

When I mentioned this to a friend, she said she deals with the same thing constantly. She works remotely and is usually the one adjusting — staying up late almost every week to fit everyone else’s schedule.

It made me realize:

Remote work is global.
But scheduling across time zones is still manual — and often unfair.

I’m currently building a SaaS to solve this problem and doing research.

If you work across time zones:

• What tool are you using today?
• What frustrates you most about it?
• Would you pay for something that makes scheduling clearer and fairer?

Honest feedback would really help.