How i scaled my web agency past 20k/month after struggling for years

There is a lot of people saying web agencies are saturated and the business is dying. I been running my web agency for 4 years and not gonna lie I was thinking the same for 3 of those years. A lot of failures, no consistent clients, no predictable income and honestly I thought maybe this business model just doesn’t work anymore.

But there are a few things I changed that helped me scale past 20k a month.

The first thing was switching from targeting businesses with no websites to businesses that already had one. The reason this worked way better for me is because there are sooo many businesses with outdated websites that clearly need updating. And the second reason is they already understand the value of having a website because they already went through the process of paying for one before, so its way easier convincing them to get a better version instead of convincing someone from zero.

The second thing I started doing was offering a free draft redesigned version of their current website. I mean realistically who says no to free. I build them quickly using AI and most of the time they already look way more modern and better than the ones they currently have. Once they see a better version of their own business in front of them, making them pay becomes the easy part.

Another thing that changed everything was how I presented the websites. I used to just send preview links through email and that was honestly the biggest mistake. They check it later when they are busy, there is nobody there to explain things properly or push them toward buying so eventually the lead just goes cold.

Now I always present the websites live on google meet and close them on the spot. That alone made a massive difference.

Also always charge upfront for building the website but don’t ignore monthly recurring revenue. Hosting, changes, maintenance etc. That’s important if you actually want stable income every month instead of constantly chasing new clients.

For the people interested in the tools I use, it’s pretty simple honestly.

Apollo for finding leads because you genuinely never run out of businesses to contact.

Swokei for outreach. I upload the lead list there and it analyzes each business website, scores it and turns flaws in design, seo, speed and mobile optimization into personalized ready to send emails automatically. I run all my outreach campaigns there.

Ai for building websites. And honestly the people saying Ai websites dont perform well are mistaken. You can pretty much build anything now if you know what youre doing.

Cloudflare for hosting client websites.

Thats honestly it.

If anyone wants to know more about how I do everything feel free to reach out 🙂