2.16 Yvette Estime of Dirty Celebrity: From Toxic Corporate Culture to Fashion Entrepreneur

If you had a problem, they wouldn’t address it because it was more important that people were happy. There was a toxic positivity kind of level (at the company). If you asked a question and it made people feel uncomfortable, that question was squashed.

– Yvette Estime on the totalitarian style of management at her previous organization.

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Meet Yvette Estime: Exploring Entrepreneurship, Overcoming Workplace Challenges

On this episode of the Work From Home Forever podcast, we welcome Yvette Estime, co-founder of Dirty Celebrity, to share her inspiring journey as an entrepreneur and her experience breaking away from a toxic corporate culture.

Yvette, along with her twin sister Eva, founded Dirty Celebrity with a vision to infuse American fashion with the creative spirit they found in Japanese street styles and the vibrant colors of Miami. Their brand has earned recognition and accolades, including the 2021 Klarna Initiative and the 2023 Selfmade mentorship for women-owned brands.

Entrepreneurship as a Way Out of Corporate Life

But Yvette’s journey to entrepreneurship wasn’t without its challenges. She shares how her experience of workplace bullying and a toxic corporate environment led her to take the leap into starting her own business.

Pursuing Her Passion for Fashion

Starting Dirty Celebrity wasn’t just a career move for Yvette; it was a chance to reclaim control over her work life and pursue her passion for sustainable fashion. Her brand focuses on repurposing discarded materials into unique accessories, reflecting her artistic background and commitment to sustainability.

Overcoming Distractions and Leveraging Automation

However, Yvette’s transition to entrepreneurship wasn’t seamless. She encountered obstacles along the way, including the need to navigate distractions while working from home. Despite these challenges, she remains dedicated to her business and continues to innovate, leveraging technology and automation to streamline operations.

Setting Boundaries to Maintain Balance

Yvette’s story serves as a testament to the resilience of entrepreneurs and the importance of setting boundaries in both work and personal life. Through her experience, she has learned valuable lessons about leadership, conflict resolution, and the importance of staying true to her vision.

Spreading Positivity in the Industry

As Yvette continues to grow Dirty Celebrity and make her mark in the fashion industry, she remains committed to empowering others and creating a positive impact through her work. With her unwavering dedication and passion for sustainability, Yvette is poised to leave a lasting legacy in the world of fashion.

Connect with Yvette Estime

• 🌐 Dirty Celebrity Website
• 🌐 Instagram: @dirty_celebrity
• 🌐 Tik Tok: @dirty_celebrity

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Q & A with Yvette

Why did you want to Work From Home Forever?

• I love the flexibility and control of my own schedule.

How long have you been Working From Home, Forever?

• Almost 3 years.

What trade offs, if any, did you make in order to Work From Home Forever?

• I am the family troubleshoot which is now another full time job!

How do you manage work/life balance Working From Home, Forever?

• I create a detailed schedule of what I have to prioritize and add breaks for food and family issues. Clock stops at 5pm.

What’s your best advice to others who want to Work From Home Forever?

• Don’t panic when distractions happen.

What are your three must-haves to Work From Home, Forever?

• 1 – Good WiFi
• 2 – Good food
• 3 – And a concept of time management

S3 E5 Corey Walker: From Marketing Specialist to Instagram for Dummies – Work From Home Forever

In this episode of the Work From Home Forever podcast, we chat with Corey Walker, a social media agency owner and co-author of "Instagram for Dummies" and "Instagram for Business for Dummies." Corey shares her journey from working in a corporate cubicle to running her own successful social media agency from home. The catalyst for her transition was the desire to spend more time with her young daughter, who was in daycare while Corey felt unproductive in her office cubicle. Determined to find a better work-life balance, she began freelancing and eventually established her agency, The Marketing Specialist. Corey highlights the importance of having a dedicated office space at home and setting clear boundaries with clients to maintain a healthy work-life balance. She discusses how the rise of short-form video content has transformed digital marketing, noting the challenges small business owners face in creating engaging videos. Despite the obstacles, she emphasizes the necessity of leveraging platforms like Instagram and LinkedIn to connect with clients and grow their businesses. Corey also touches on the importance of maintaining personal connections and taking breaks to avoid burnout. She shares strategies for managing client expectations and stresses the value of networking and continuous learning to stay ahead in the ever-evolving field of social media marketing. Throughout the interview, Corey provides practical advice for those considering a transition to remote work, whether for a company or as an entrepreneur. Connect with Corey: Website: The Marketing Specialist Instagram: ⁠⁠CoreyCWalker ________________________  Do you love the show? Check out our⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠official merch page⁠⁠⁠ ⁠on Etsy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and support the show! ________________________

1. S3 E5 Corey Walker: From Marketing Specialist to Instagram for Dummies 32:24
2. S3 E4 Stay Fit While You Sit: Ergonomic Tips with Mike Jones 30:57
3. S3 E3 Creating a Kind Workplace: Michael G. Neece on Leading with Kindness 36:30
4. S3 E2 From Family Therapy to Bestselling Author: Jack Lawrence's Career Pivot 30:05
5. S3 E1 Building a Remote-First Culture: Insights from Danielle Cuomo of Virtual Assist USA 27:52